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How to Find Investors in Canada: 5 Best Ways

It is not easy to expand a firm. You need to consider various things, such as making a financial strategy, defining a timeframe for updating equipment, and investing in product development.  There is also the option of outsourcing some aspects of a company that needs specific skills, such as accounting and bookkeeping, marketing consultants, and a virtual assistant. This would allow the firm to focus on its core competencies.

This will cost money upfront but will help your company function more efficiently in the long term. This is an investment that will prove to be profitable in the long run. Your company may be funded in various ways; one of the most important is seeking out investors. Investors in a business endeavour may take the shape of either organizations or individuals, and they are responsible for providing the capital essential for establishing a firm or for the company’s continuous development.

In exchange, how to find investors in Canada? They will be given a particular proportion of the corporation, which will indicate their influence over the business. Business investors will participate in business agreements and other investments, expecting a satisfactory return on their initial capital contribution. How to find investors in Canada? Continue reading.

1. 5 Ways to Find Business Investors

Investors in a business venture may take the form of either organizations or private people and provide the funds necessary for a company’s launch or continued growth. In return, how to find investors in Canada? They will get a certain amount of power over the company, which will be expressed as a percentage.

 how to find investors in canada
Image by Ronald Carreño from Pixabay/ copyright 2020

1.1.  Meets the Profile Requirements

How to find investors in Canada? When you initially begin looking into potential investors, first, you should ensure that your business meets the profile of the ideal investor. Like programs and grants, an investor will be looking for companies that fit a particular market in which they are interested.

Some investors may be searching for a firm whose stock reaches a certain financial level, while others may have their sights set only on investing in a newly established business.

1.2.Get Your Business Ready

 how to find investors in canada
Image by StartupStockPhotos from Pixabay/ Copyright 2018

Once you’ve zeroed in on a potential investor for your company, now is the time to set yourself up for success. Imagine that you are getting ready for a significant job interview or, even better, an application for a grant.

Even if you are searching for more capital, you need to be sure that your financial situation is stable before you make your company ready to be presented to possible investors. How to find investors in Canada? Suppose you want to create a good impression on a possible investor.

In that case, you should have a debt-to-capital ratio that is manageable, outstanding credit, a solid business strategy, and even for new companies, a proven sales history. These are all things that will help you stand out from the competition.

1.3. Carry on Your Investigation and Create a List

You are probably already an experienced researcher despite being a new business owner. This is yet another illustration of how valuable research can be.

How to find investors in Canada? A search on the internet is a good place to start looking for information on how to locate investors and how to contact them; nevertheless, you shouldn’t forget about business forums, your local business community, and other programs like Crunchbase. Platforms for fundraising are also valuable resources for doing research.

After you have completed your research, you should immediately begin compiling a list of possible investors. When doing this, check to see whether your firm meets the profile. Some investors focus their attention only on specific subsets of the market.

Business Partners
By Geralt / Pixabay Copyright 2020

1.4. Immediately Begin to Cultivate Partnerships

Establishing solid connections with customers, suppliers, and other stakeholders is essential to developing a successful company, and this point can’t be emphasized enough. How to find investors in Canada? You will need such contacts for networking, knowledge, guidance, and obtaining a reputable investor, whether your firm is a sole proprietorship, a partnership, or an incorporated corporation. This is true regardless of the legal structure of your organization.

Because of the internet, there are a lot of different avenues to meet people and start relationships. The geographical divide in business has been significantly reduced thanks to social media, not just inside your local neighbourhood. This indicates that the people with whom you do business might be located anywhere globally and bring a wide range of experiences with them.

1.5. Elevator Speech

Image by Michelle L Steffes, CPLC from Pixabay

Nobody like giving an elevator pitch, but unfortunately, you’ll need one whether you present it verbally or write it down in a business investment proposal document. How to find investors in Canada? It should be compelling and exciting to the audience. It is a useful tool for company planning, and it is something that you should constantly have on hand.

A business or project proposal is essentially what is meant by the term “pitch.” A pitch may take the form of a business proposal or a grant application, depending on the degree of intricacy. An executive summary, similar to the one included in a business plan, may also be included in a pitch. The following elements are necessary for a winning presentation:

  1. Clearly illustrates the idea and the vision.
  2. Adapted to the unique needs of your target audience (what kind of investor are you trying to attract?)
  3. Clarity both in terms of goal and summary.
  4. A feeling of ardour or enthusiasm.

2. 9 Places to Find Investors

2.1. By Way of Your Colleagues in the Business

How to find investors in Canada? It does not matter what your professional objectives are; you must always make time to network. Making friends within your industry—even the competition—is worth the time and effort.

By networking, you may get information about possible investors with a business idea, such as who they are, what they’re searching for, and how to approach them. Friends in the industry may help you develop your network and provide sound advice on what to do and what not to do.

2.2. Venture Capitalists (VCs)

Image by Borko Manigoda from Pixabay

Angel investors and venture capital funding (VCs) are comparable; however, angel investors are typically wealthy private investors who invest on their behalf, whereas venture capitalists are typically a group of professional investors who invest venture capital on behalf of clients looking for investment opportunities. Angel investors and venture capital funding (VCs) are both similar.

How to find investors in Canada? Working with venture capitalists can benefit entrepreneurs because, in addition to their years of experience in the business world, these investors provide a reliable and consistent funding source. Additionally, working with venture capitalists can be beneficial because of their years of experience. When your company grows, a variety of important business choices will need to be taken, and they are skilled in these areas. Under certain conditions, they can assist in various legal, tax, and personnel concerns.

Your capacity to interact with members of the regional business community will increase as a result of the assistance that you get from venture capital investors in expanding your company’s network. Business communities often provide many educational opportunities, which is why these communities are such vital resources for new company owners.

3. Angel Investor Networks

Among the larger group of people who invest in businesses, angel investors are a distinct subset of the overall investor population. How to find investors in Canada? As with most investors, angles exchange their financial resources for a share in the firm. This gives them the ability to exert some amount of control over the company’s day-to-day operations.

Angel investors want to ensure that they get a good return on their initial investment in the form of a proportional part of the profits made by the companies in which they have invested their money. As the size of your firm grows, your profits will likewise grow; as a result, the returns you provide for your investors will also grow.

Angel investors are often very wealthy individuals who put their own money into business ventures, such as yours (think of “Shark Tank” and “Dragon’s Den”) in the hopes of making a profit for themselves. Angel investors, as opposed to venture capitalists, often invest their money in startups rather than businesses that have already established a strong name in their field. This is because angel investors believe that newer businesses have more potential for growth.

While it may be difficult to find angel investors, there are resources available that entrepreneurs may utilize to assist them in their hunt for these investors. There are registries of angel investors that can be accessed online, such as the one that is kept up to date by the Canadian Investment Network. This platform brings together businesses and potential financial backers. But if you get one angel investor on board, you’ll have access to a bigger network of additional angel investors who may be interested in your business.

2.4. Crowdfunding

Crowdfunding is an almost 20-billion-dollar business and has become a popular alternative to traditional funding for small businesses. Crowdfunding, also known as the “democratization of business funding,” is a method of acquiring financial backing for start-up companies by soliciting modest contributions or investments from regular people who are not typically wealthy angel investors.

This approach is typically used to finance businesses in their early stages. The advent of crowdfunding has made it possible for thousands of companies to finance their operations without appealing to the support of conventional investors. There are a few different crowdsourcing sites that companies may use to raise cash, and they are as follows:

  • Kickstarter
  • Indiegogo Crowd Supply (for tech startups)
  • We Funder 5: Accelerators and incubators for startups

Incubators and accelerators are two distinct sorts of services developed expressly to assist business owners in preparing to seek financial backing from investors. When a company idea or product is not yet prepared to be pitched to potential investors, entrepreneurs may get assistance from an incubator to develop robust business concepts, work with a business plan, and generally operate on a flexible schedule. The work that accelerators perform is just what it sounds like they do: they speed up the expansion of current firms.

2.6. Your City’s Entrepreneurial Community

Every municipality, no matter how large or small, make it a priority to encourage the growth of local businesses that are classified as small or medium-sized. As a result of the growing number of consumers who are interested in buying locally, communities are responding to this trend by offering local business owners help in the form of tools and financial resources.

These communities may be able to connect you with local business networks such as business owner’s associations and other organizations. There are times when these networks and organizations will assist the owners of small businesses in lobbying on their own behalf, in addition to providing help with proposals and applications for grants.

2.7. Extraordinary Angel Investors for Startups

Image by StartupStockPhotos from Pixabay

Because of the parallels between them, angel investors and venture capitalists are sometimes included in the same category as super angel investors. The primary distinction lies in the fact that super angel investors raise cash in a manner similar to that of venture capitalists and invest early on in brand-new firms.

The phrase “super angel” refers to a category of very rich people who, in addition to their activities as investors, often pursue endeavours in other fields. New entrepreneurs that are in the process of launching a product or service may get significant value from the resources that are made available by super angel investments.

2.8. Through a Variety of Mentoring Initiatives

Acquiring the necessary knowledge and experience is essential to becoming a successful entrepreneur and managing a prosperous business. Regarding investors, financials, and funding, it’s easy for new business owners to become overwhelmed by all the moving parts of running a company. Even something as simple as establishing your company may be an intimidating prospect.

Not only are business mentoring programmes an excellent method to obtain an understanding of the company via individual assistance, but they are also an excellent approach to reaching possible investors. The mentor will help the mentee seek investors, position themselves for success, and hone their elevator pitches as part of the mentoring programme.

2.9. Investment in Private Stock

Alternative investments, often known as private equity or private assets, originate from private real estate, private credit, or private infrastructure. How to find investors in Canada? Most of the time, private equity investors and investments are made less often yet have the potential to provide substantial profits.

Hedge funds are a kind of private equity that may also take the form of incorporated businesses that “go public,” which means they begin trading on public stock exchanges and make it possible for private persons to acquire equities in the incorporated business.

3. Investors Motivated by Angel Opportunities

How to find investors in Canada? Angel investors might have various reasons for becoming involved in the investment market. The majority of people invest for one of these three reasons:

  1. Profits in plenty. They seek an investment opportunity that would provide a good financial return and perceive that opportunity in your product or service.
  2. Relevancy. They are leaving their current position in the sector and are seeking a way to stay connected in it in some capacity.
  3. Generosity. They have been successful in their job and now wish to pass on their knowledge to the next generation of business owners.

3.1. How to Find Angel Investors?

Image by Tumisu from Pixabay
  1. You can discover an angel investor via several different channels.
  2. Establish connections with other business owners in your field and inquire about the process they used to get investment.
  3. Make an effort to get in touch with members of your family and existing acquaintances, such as your lawyer, accountant, or banker, who may know affluent people seeking investment opportunities.
  4. Contact accomplished people already established in your field and may be interested in mentoring and/or investing.
  5. Connect with angel investment networks such as NACO Canada and Canadian International Angel Investors.
  6. Also, Bélanger recommends looking into business accelerators, which provide emerging businesses with access to mentoring, investors, and other forms of assistance.
  7. He claims that not only do they entice prospective angel investors but also that their arrangement brings to the attention of interested individuals the potential of the young business.
  8. The start-up companies who are part of an accelerator have been through a selection process that was very difficult and competitive.

Suggested Reading: Canadian Penny Stocks: A Complete Guide of Best Stocks

4. Conclusion

How to find investors in Canada? It’s possible that taking your business to the next level might be scary, particularly if you need to look for financial backing. Investors are one way to do this, and they often provide the benefit of a better grasp of the commercial world and the possibility of expanding your network.

When it comes to bringing their enterprises to the next level, owners of small and medium-sized firms may find that acquiring investors is of tremendous assistance. Overall, finding investors in Canada requires a combination of research, networking, and outreach.

It is important to identify the right type of investors for your business, craft a compelling pitch, and demonstrate a clear understanding of your market and potential for growth. With persistence and strategic effort, entrepreneurs can successfully attract investors and secure funding for their ventures.



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